Our clients have given us the insights to understand what a data superstar will look like in 2017.
Over 300 hiring managers across multiple industries have told us which were their most in-demand digital, media and marketing skills for 2017. It’s no big shock that analytical skills were high on the list. We found there’s a special breed of data professional who’s going to shine this year.
More sophisticated data analysis
Data and analytical skills have consistently ranked highly in the most in-demand skills globally over the last few years. In LinkedIn’s Global Top Skills list, statistical analysis, and data mining has featured in the no. 1 or 2 spot for the last 3 years (#1 in 2014 and #2 in 2015 and 2016).
Data also came out as a strong prediction from Aspire’s network, with 40 of our survey respondents explicitly citing “data” or “analytics” when predicting the top skills for 2017.
Many answers referenced advanced understanding of analytical tools and techniques, reflecting the pivotal nature of the Data Analyst and Data Scientist role to businesses today.
According to Joe Comotto, Operations Director at NMPI, this year will demand “anything to do with Analytics and Data. There definitely seems to be a trend in agency land to adding more sophistication in this area”.
Data Data Everywhere…
As data becomes increasingly ubiquitous, businesses are seeking data and analytical ability across all roles in their business, not just in their Analysts and Data Scientists. This was reflected in our survey findings with ‘data driven’ or ‘data friendly’ as an appendage to a wide variety of predicted ‘hot’ roles, from Data Driven Digital Marketers to Data friendly Account Managers.
Whatever your role, data is here to stay. So if you want to position yourself for success in 2017 and beyond, ensure your data analysis, value extraction, and storytelling skills are up to scratch!
‘Being comfortable with data and analytics, especially more advanced analytical techniques’, James Bowers Coulson, Business Director, Infectious Media.
Tell me a story
Additional value will be placed on those who cannot only analyse data but communicate what the data shows to the non-data specialist, “Data Storytellers” if you will.
“The ability to tell stories from data: translating insights into action into concrete business outcomes” is key for Paul Wilson, Director of Strategy, EMEA, Starcom.
These campaigns by Easyjet and Spotify are a great example of where we are heading. As Sabine Cronick, Head of Quant at 2CV UK, puts it, ‘storytelling with data’ is the way to go. Data will only unleash its full potential if we make it human, if we translate line charts into powerful insights and if we can tell a story with it.
Are you interested in data and analytics jobs? Check our jobs board.
Are you hiring data and analytics talent? You should contact our data team.