Audience Planning Lead.

Audience Planning Lead
Salary: £60,000 - £65,000
Location: London (with remote working)

Are you a specialist at building audiences for clients, managing audience data and offering insight to client team? If so, I want to hear from you!

One of the UK's fastest-growing media planning and buying agencies is now looking for an Audience Planning Lead.

This will involve working with a wide range of data, from client/first party to media and brand, ensuring that data-led insights inform strategic thinking.

Collaborative, sociable environment and a competitive salary and benefits package on offer.

About the role

• Work with data across clients, using real-time behavioural data as well as other datasets, assist in closing the measurement loop to prove incrementally, inform the development and implementation of a shared learning agenda on retained clients, including leading the data strategy conversation alongside Tech and Digital stakeholders.
• Set the pace for the development and delivery of actionable audience-led strategy, own the effective application of proprietary data tools and platforms on behalf of your clients.
• Coach by example; train and develop direct reports and inspire the wider planning community.
• Oversee outcome-led audience strategy from inception through to implementation, with particular focuses on prioritisation, creative adaptation, and media activation.
• Assist with encouraging uptake and usage of relevant tools and data, for example through training, managing vendor relationships, and creating case studies.

About you

• Ability to take raw data and turn into insights/activation, anticipating client needs and diligent attention to make sure they are met, on both a macro and micro scale.
• Ability to communicate clearly, translate needs from clients and colleagues into data exploration, contribute effectively to multiple projects in a fast-paced environment.
• Coach and developing talent at both immediate team and broader levels.
• Experience in producing engaging client-ready presentations, progressive and open-minded.

This is a fantastic opportunity to work for a leading media organisation and in a senior audience planning role. If interested, then please apply today!

David Mason | Senior Consultant at Aspire

LinkedIn: https://www.linkedin.com/in/dm1982/