Campaign Marketing Manager.

Campaign Marketing Manager
London
£37,000 + Bonus
An opportunity has arisen for a highly motivated Marketing Manager and the successful candidate will help to plan, organise and execute innovative marketing campaigns primarily across a portfolio of international events focused on the energy sectors of Africa and Latin America.This company is a multiple award-winning producer of investment conferences & digital dialogues for Africa and Latin America's energy sectors. Best known for the Africa Energy Forum, the longest running Forum for decision makers in Africa's power sector, they also produces region-specific investment meetings focusing on the power generation potential of some of the world's most exciting emerging markets.

The Role
The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.
* Planning and delivering cross-channel digital marketing campaigns with support from the Head of Marketing in line with the event or project objectives
* Assisting with the design, production and distribution of all promotional materials relating to the portfolio
* Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
* Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
* Continuous analysis and evaluation of marketing campaigns to improve performance
* Assisting with the PR activity relating to the conference portfolio, researching material for press releases, building relationships with relevant press and partners

The Candidate
* At least 4 years' previous experience in a similar position plus solid understanding of the events and digital media landscape
* Proven ability to learn new tools and software quickly and independently
* Strong experience in areas including insight development and audience segmentation
* Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media
* Experience using a CRM system such as Pardot or Salesforce & Experience using a website CMS
* Excellent knowledge of best practice across email, social media, paid media, landing pages & websites
* In depth knowledge of marketing performance metrics & the ability to strategically interpret data trends and gaps, providing analysis & recommendations