Consumer Marketing Manager.

A leading global e-commerce/retail brand are looking for a Consumer Marketing Manager to join their team. You will be responsible for the overall strategic planning of the category, including P&L ownership and will own the category plan and its commercial success. Working end-to-end, starting with the strategic category planning based on validated value proposition development and a successful commercial strategy, in line with brand positioning. You will ensure timely delivery of innovative and sustainable propositions, strong consumer messaging, effective ranging and international launch plan, based on deep understanding of consumer insights, consumer decision journeys, consumer segmentation, market, competitors and retail dynamics.

The main office is based in Manchester but happy for this person to be remote, but must be able to travel as and when required for meetings at the office.

The Role:

• Develop and own 5-year strategy roadmap as part of the overall strategic plan.
• Define the global category vision, the 'Where to Play' and 'How to Win' for the category.
• Lead the execution of the Category Plan.
• P&L responsibility for the category: grow value market share while improving the overall category profitability via launching new products and developing the go-to-market approach. (key metrics: value market share, price index, net sales growth, marketing communication investment, gross margin)
• Define innovation road-map based on consumer insights, market development and brand attributes to drive new product development in collaboration with Innovation & Design team and suppliers to develop winning sustainable value propositions.
• Develop and execute portfolio strategy to maximise value creation and reduce complexity across the value chain.
• Identify the key trigger and barriers for every stage of the consumer journey which forms the foundation of the marketing plan and communication brief.

The Candidate:

• Consumer-Centric. You are passionate about the consumer and understanding new consumer behaviours. You keep the consumer top of mind, bringing an outside-in perspective in all you do.
• Brand-oriented. You act as a brand guardian making sure that every consumer interaction point is designed to deliver an outstanding and consistent brand experience.
• A change agent. You act as a results-driven change leader, forward thinker and leverage your experience and insights to educate, inspire and motivate your colleagues to drive transformation and deliver better consumer experiences and business performance.
• Data & insights-driven. Leveraging data and different consumer and business insights to identify key opportunity and problem areas comes naturally to you.
• Excellent communication skills. You are an inspiring communicator, able to move things forward in an empathetic way, communicating clearly and concisely towards the different stakeholders.

If the opportunity to work on industry leading brands in a supportive, fast paced environment sounds appealing, apply today!