Content Manager.

The client is a business growth and destination agency for London, their aim is to create economic growth that is resilient, sustainable and inclusive. They are a social enterprise funded by grants, partners and a portfolio of commercial ventures.

They are now looking to expand their content team by recruiting a Content Manager on a 12 month FTC to be there B2B content expect, planning, creating and managing content that inspires business audiences to choose London. You will lead on content for owned channels, in-house projects and marketing campaigns.

Working closely with others in the Marketing Services team and wider business, you will apply an audience- and data-led approach to B2B content and channels, including optimising websites, supporting campaigns, checking copy and reporting on impact.

This is full time 12 month FTC offering a remote/office working hybrid and a basic salary up to £34k

Responsibilities:

• You will be the Content team's expert on B2B content including, but not limited to, managing website content and maintenance, newsletters and other marketing collateral.
• Deliver project and digital content work for a variety of channels.
• Use analytics and data to help drive decision-making across channels including, but not limited to, creating reports, checking progress, providing insights and designing tests.
• Research and idea generation for content that inspires target audiences and delivers against targets, such as website traffic and lead generation.
• Source and curate content from third parties e.g., stakeholders and freelancers.
• Work closely with teams across the wider business to support and deliver content as required including, but not limited to, social media, design and email specialists.

The Person

• At least 3 years experience working across broad B2B digital content marketing.
• Ability to write engaging copy to brief for a range of channels.
• Strong planning and project management skills.
• Extensive knowledge of best practice and industry trends, including SEO.
• Proficiency in Microsoft Office (especially Excel, Word and PowerPoint), and CRM e.g Salesforce.
• Good working knowledge of Google Analytics to identify content opportunities and report on performance.