CRM Manager.

CRM & Lifecycle Manager
Up to £65,000
London - 3 days per week in the office
Ecommerce Scale-Up

Most CRM roles want either strategy or execution. This one genuinely needs both.

CRM is underutilised here - but the foundations are already strong. Now it's time to turn it into a true growth engine.

This profitable, scaling ecommerce brand operates within a highly visual, product-led category, with a strong brand identity and a growing international customer base. They've built serious momentum through acquisition - now the focus is on unlocking retention as a core revenue driver.

CRM is already in place. Campaigns are running, flows exist, and the channel is contributing.

But now they want more.

They're hiring a CRM & Lifecycle Manager who can get hands-on in Klaviyo, while also stepping back to shape lifecycle strategy, segmentation, and long-term revenue growth.

This isn't a role where you just press send.
And it's not one where you sit in strategy decks either.

It's the sweet spot - ownership, execution, and real commercial impact.

What you'll own:

• End-to-end CRM across email & SMS (campaigns + flows) aligned to key trading moments
• Evolving lifecycle strategy to drive repeat purchase and LTV
• Segmentation and targeting - moving beyond batch-and-blast
• A/B testing across campaigns and automated journeys
• Revenue reporting, insights, and continuous optimisation
• CRM hygiene, list growth, and on-site data capture

What they're looking for:
✔ Hands-on CRM experience (Klaviyo ideally) + strategic capability
✔ Strong commercial mindset - focused on revenue, not just engagement
✔ Ecommerce experience in a fast-paced, trading-led environment
✔ Comfortable owning the CRM calendar and working to deadlines
✔ Collaborative with growth, paid, and merchandising teams

Salary: Up to £65,000
Location: London (3 days per week in the office)

If you've ever felt stuck between "too strategic" for exec roles and "too senior" for execution roles - this is exactly that gap.

📩 Apply directly or reach out to me, Max Tullis-Turner, for a confidential chat.
Most of the candidates I'm speaking to aren't actively looking - so if this has even piqued your interest, it's worth a conversation.

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