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Data Strategist - Web Analytics

City of London
Data Analysis

Data Strategist (Web Analytics)
London / Brighton

A Global Marketing Agency are looking for a Data Strategist with a specific focus on Web Analytics. The Agency help some big named brands in the ever changing marketing, tech and digital landscape and have offices across the globe. They are looking for someone to work within the data and analytics team, to help support with capability development on a range of projects, working directly with clients to deliver cutting edge marketing data strategies.

Role of a Data Strategist

- Help develop marketing data strategy for clients and stakeholders with a specific focus on web analytics, data visualisation, and conversion rate optimisation
- Advise clients and colleagues on advanced audience/customer segmentation and targeting strategies to help drive revenue
- Mentoring analysts in the team
- Involved in front line pitches and upselling to clients and leading product development initiatives

Requirements of a Data Strategist

- Extensive experience providing marketing and data strategy in order to hit the ground running
- Strong background using web analytics tools including Google Analytics 360 / Google Tag Manager and a good understanding of the Google Marketing Platform
- A proven track record managing and influencing stakeholders with strong communication skills
- Previous management or mentoring other team members would be advantageous

If this role sounds like an exciting opportunity please click apply now!

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