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Digital Analyst

£35000 - £45000 per annum
City of London
Data Analysis

This vacancy has now expired.

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Digital Analyst (Travel company)
£35,000 - £45,000

Do you love travel and have a passion for driving business growth?

A fantastic travel brand in the heart of London are looking for a Digital Analyst to join their growing company. This brand has taken the travel industry and holiday booking by storm, going from strength to strength in recent years. They offer a start-up atmosphere, the chance to really have ideas listened too and a relaxed and friendly office environment. In return they are looking for someone to provide marketing and website insight to support on their growth targets.

Role of a Digital Analyst

- Analysing onsite user behaviour including paths to conversion, drop off points and interaction by using a range of analytics tools i.e Google analytics or Adobe
- Using the data to help drive decisions on new features and site improvements
- Using SQL to query data and reporting on insights to help drive higher conversion rates
- Taking ownership of ads including display campaigns to help drive growth
- Monitoring marketing tags and errors on site using Google Tag Manager
- Maintain automated reporting on a range of digital channels

Requirements of a Digital Marketing Analyst

- A numerate based degree such as maths, business, economics or similar
- Strong knowledge of Excel for the provision of weekly KPI reports
- Good track record using web analytics tools such as Google Analytics, Adobe or Hotjar
- Strong understanding of various marketing channels i.e PPC and SEO
- A background using SQL to query databases in order to hit the ground running
- Knowledge of Google Tag Manager (GTM) would be a bonus but not essential

If you love travel and analytics this could be the role for you!

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