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Digital Marketing Campaign Manager - B2B Subscriptions

1015055
£33000 - £38000 per annum + 20% OTE
London
Permanent
Marketing
09/07/2019

This company is a leading media business focusing on market leading trade publications and events. A new opportunity has arisen for a B2B Subscriptions Campaign Manager to work across two of their key publications, taking responsibility for the delivery of multi-channel marketing campaigns. This role will focus predominately on driving acquisition and conversion of new subscribers to the two already very well-established titles.

This is a highly autonomous role that for the successful candidate will give the opportunity to completely own and deliver the subscriptions strategy.

The Role:

* As the Campaign Manager you will create and develop the subscription marketing strategy across renewals and acquisition, working closely with and reporting directly to the Marketing Director.
* Working across both digital and offline channels including, PPC, Social, Email, and events with the purpose of driving lead, free trails, new user and new subscriptions
* Managing the mailing house, writing renewal letter and setting up regular automation emails
* Developing PPC campaigns, social media marketing and working with LinkedIn
* Working with the wider team to analyse the market and create new strategies to expand the subscriber database

The Candidate:

* Having prior and proven experience working within a similar company, ideally in B2B Marketing, subscription and digital marketing.
* Experience in planning and executing marketing campaigns across both digital and print will help you hit the ground running in this position
* Having worked with email automation platforms, CMS systems and analytic marketing tool such as google analytics you will be able to report, analyse and improve marketing campaigns as well as report findings to the wider team


If you are looking for a new and exciting Marketing Manager role working for a fantastic business, then please apply now!

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