Digital Marketing Executive.

The client is an award-winning online training provider. They deliver market-leading digital courses to businesses and IT professionals around the globe. With content written by online training specialists and highly competitive prices, they have earned an impressive track record with both first-time pass rates and repeat customers.

They are now looking for an experienced Digital Marketing Executive to play an important role in the growth and development of the company. You will work closely with multiple departments such as Management, Sales, Support and Development to shape the future marketing strategy for the Company. Your key responsibilities will involve working with the corporate sales manager to generate content and leads as well as keeping up to date with prospects in the pipe line. You will oversee the full end-to-end strategy across corporate channels as well as content strategy for corporate audiences.

The ideal candidate will have previous experience of the B2B Market and at least 3-4 years working across digital marketing.

They are offering up to 25 day annual leave, company pension and can pay up to £35k basic salary

Responsibilities

• Generate content and leads along with keeping up to date with prospects in the pipeline
• Work with the Marketing manager on the full end-to-end strategy across the corporate channel
• Content strategy for corporate audiences
• Dealing with corporate communications through social media and email channels
• Reporting and analysis on corporate channel to management
• Full analysis of marketing campaigns using Salesforce data & Google Analytics
• Understand and improve the customer journey & digital performance for our corporate channel,
• Brainstorm new and creative growth strategies

The Person

• At least 3-4 years' B2B marketing experience with a strong grasp of excel and data-driven marketing.
• Digital experience across the marketing channels listed above.
• Knowledge of latest marketing technologies and approaches to lead generation.
• Experience in marketing and communications to corporate organizations
• Excellent Microsoft skills (Excel, Word, PowerPoint)
• Experience in Google Analytics and SEO best practices
• Excellent communications skills (both written & oral)