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Digital Marketing Executive

1014937
£25000 - £30000 per annum
London
Permanent
Online Marketing
08/07/2019

An opportunity to join a prestigious multinational organisation that has 10,000 employees worldwide in 43 different countries. Boasting a vast portfolio of industry specific publications, events and seminars.

A true investor in people that recognises and rewards talent and promote from within where possible, as well as demonstrating a real passion for developing individuals to help them achieve their career potentials.

This opportunity is concerned with the marketing of the largest event of its kind in Europe and is an opportunity to work as part of a highly successful specialised team.

The role:

The overall purpose of the role is to increase the quantity and quality of new and existing attendees and exhibitor leads by maximising the effectiveness of all digital marketing channels.

Specific tasks and objectives include but are not limited to -

  • Set up and delivery of omnichannel digital marketing campaigns; including social media (organic and paid), SEO, PPC, email, web & mobile - targeting both exhibitors and attendees
  • Expand the use of various digital platforms and ensure they form an integral part of the brand goals
  • Using Eloqua for end to end planning and delivery of automated marketing campaigns
  • Achieving strategic goals and KPIs, managing a robust testing programme to optimise the effectiveness of digital campaigns, plus tracking and reporting back on performance


The Candidate:

  • A minimum of 2 years in a Digital Marketing role
  • A strong understanding of SEO
  • Experience creating and managing PPC and Paid Social media campaigns.
  • Experience building email marketing campaigns and audience segments with an ESP - Eloqua preferred
  • A strategic and structured approach to conducting analysis and producing reports for multichannel campaigns
  • Degree educated and impressive academic achievements



If you are looking for a new and exciting Marketing role working for a fantastic business, then please apply now!

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