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Digital Marketing Executive

1019017
£30000 - £31000 per annum
London
Permanent
Online Marketing, General Marketing
21/02/2018

Digital Marketing Executive
Central London
Up to £31k/annum

Client:
My client are a Not For Profit Organisation looking for a Digital and Marketing Executive to support the marketing and digital team in the delivery of their digital and marketing communications strategy, in order to recruit, retain and engage members top raise their profile and influence in the market.

Responsibilities:
* Provide support with the coordination, implementation and evaluation of online and offline marketing and communications activity, including the creation, production and dissemination of external communications to meet agreed objectives
* Create, amend and maintain the content of websites and other digital platforms such as apps, using content management systems, to ensure that information is kept up to date, meets members' needs and supports the recruitment and engagement of members
* Create, coordinate and plan content for social media channels, including (though not exclusively) Facebook, Twitter, YouTube and LinkedIn
* Monitor and respond appropriately to user-contributed content, comments and queries across various online platforms/social media to ensure our online community is supportive and welcoming to all participants
* Provide support with the coordination, implementation and evaluation of advertising activity, including digital advertising, in support of recruitment and other campaigns
* Provide support with the use of member relationship management system (CRM), including the input and analysis of data, in support of recruitment, retention and engagement objectives
* Editing, proofing and where appropriate laying out copy for use in communications
* Create, organise and maintain a library of visual assets for use across communications channels
* In conjunction with marketing and digital officers, generate reports from website, social media and marketing analytics to facilitate evaluation of activity and to inform the planning of communications and the effective use of resource
* Liaise with potential and existing partners and members in relation to loyalty programme, including the writing, production and dissemination of on and off line communications to increase the profile and take up of loyalty programme
* Provide administrative support to facilitate the meetings of member committees and/or lead member with oversight of communications activity


Key Skills, Knowledge and Experience:

* Some experience of working on marketing campaigns, including the coordination, delivery and evaluation of plans and activities; and/or
* Ability to use various content management systems to upload, manage and present content
* Good understanding of print and digital marketing techniques and technologies
* Ability to write well for a range of audiences and platforms
* Ability to edit, sub and proofread to the highest standard
* IT literacy and an ability to adopt new CMS, email and online survey systems in an IT enabled organisation, as well as knowledge of CMS software (eg Wordpress/Umbraco/Drupal) and basic HTML. (ATL uses the MS Office suite, has a customised online casework system and MRM system.)
* Ability to manipulate images in Photoshop and basic InDesign skills
* Good analytical and numeracy skills
* Experience of dealing with third party relationships or working in partnership with others

Anne Olayinka
Recruitment Consultant
0207 612 3915

We have a variety of Digital Marketing roles within this sector at present, so if this is one is not suitable; please call me on 0207 612 3915 to discuss other exciting opportunities which you can apply for.
Please check out my profile on LinkedIn: https://uk.linkedin.com/in/anneolayinkaibk

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