Digital Marketing Manager.

Digital Marketing & CRM Specialist | Bolton (Hybrid) | £32-36k

I'm working with a fast-growing healthcare group on a newly-scoped Digital Marketing & CRM Specialist rol, a genuinely full-funnel position spanning web, paid media, organic search, CRM and marketing automation across both B2B and B2C.

This is a role built around connecting customer data, digital channels and integrated campaigns to drive visibility, engagement and conversion - with real ownership of how the journey is measured and optimised end-to-end.

What you'll be doing:
🔹 Managing and improving websites, landing pages and digital journeys (SEO, CRM-O, user insight)
🔹 Planning and optimising paid search, paid social, display and integrated campaigns
🔹 Using CRM, segmentation and automation to deliver relevant B2B/B2C communications across nurture, re-engagement and retention
🔹 Mapping and improving customer journeys from awareness through to conversion, with consistent attribution and reporting
🔹 Staying close to emerging AI tools (e.g. predictive propensity modelling) and testing what actually drives commercial value

What we're looking for:
🔹 Broad digital marketing experience across web, paid media, SEO, CRM and automation
🔹 Working knowledge of CRM/marketing automation platforms - Salesforce experience desirable
🔹 Strong grip on GA4, conversion tracking, attribution and ROI reporting
🔹 Comfortable working with internal stakeholders and agencies to translate objectives into integrated activity

Hybrid working from Bolton.

We Are Aspire Ltd are a Disability Confident Committed employer