Digital Planning Manager - Display.
- Location: London £300 - £350 per day
London
£300 - £350
3 months +
As Digital Planning Manager you will be delivering best in class Display planning across all campaigns for one of the agencies biggest auto clients or fashion brand!
About the role:
Co-ordinate and manage the team to deliver consistent and best in class campaigns across display (digital and print)
Ensure client servicing is to a high standard
Develop strong relationships with media owners, op cos and clients.
Demonstrate your media expertise, especially display, on a regular basis.
Bringing progressive ideas to life in media response and operational excellence.
Responsible for the correct management of display investment and support on client PO management across your clients.
Provide planning details & KPIs to support audit data across all display campaigns, where appropriate.
Trafficking sheets templates set up to ensure data and KPIs are translated correctly
Understanding client's business and performance needs and be able to interpret this into media planning solutions.
Provide high quality, innovative media solutions in response to briefs from comms planners and/or clients.
Monitor position to support on your client PRF's and liaise with the buying team to keep informed.
Provide robust and insightful analysis in reports and PCA's, giving feedback and recommendations for future campaigns
About you:
Experienced and skilled with online reporting systems and online campaign management setup.
Strong client servicing experience
Experience engaging with media owners to negotiate and ensure that One Display campaigns are planned across all parameters.
Full understanding of display planning tools (PRISMA /MEDIATEL / CLEAR DECISICONS, MEDIA /COMSCORE /EXPLORER/ STACK/M1/DSP's) and confidently interpret the data to form robust rationales that ladder back to client's objectives/KPIs.
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