Accessability Links

By continuing to use this website, we'll assume that you are happy to receive cookies as per our cookie policy
CONTINUE

Email Marketing Manager

1025849
£40000 - £50000 per annum
South London
Permanent
ECRM & CRM
17/06/2019

A leading travel company, that has been established for 50 years, offering awe inspiring trips across 46 counties and 6 continents which range from quick breaks to epic adventures, has an exciting opportunity for an Email Marketing Manager.

The Email Marketing Manager will be responsible for planning, managing & implementing the global email marketing strategy. This is a hands-on role with full responsibility of the email channel.

The Role:

Reporting directly to the Head of Marketing and Strategy, this position is working in a highly positive and innovative environment within a large in house marketing team driving business growth and continued marketing leading success.

  • Create and implement the global email marketing strategy
  • Innovate to create continuous program enhancements
  • Increase average customer value by building loyalty to the brand
  • Build a valuable loyalty membership base
  • Ensure all CRM activity is reviewed and analysed, and that the results feed into and shape business strategies
  • Work with the Data and IT teams to ensure the technology is in place to deliver the strategy
  • Maximise engagement through the smart blend of data, technology, communications and content

The Candidate:

  • 4+ years email marketing experience (ideally B2C), including strategy development
  • Experience in creating email campaigns from concept through to copywriting and delivery, including testing & optimisation and reporting on results and demonstrating email campaign ROI
  • Experience creating and managing automated and triggered email journeys, with a drive to continuously improve engagement and retention rates
  • An understanding of customer segmentation and experience managing and analysing large quantities of customer data.
  • Experience working with global marketing teams across multiple regions, advising best practice and to develop Global marketing plans for sales, re-marketing, customer re-engagement and customer retention
  • A clear commercial focus and understanding of how email marketing fits into a broader marketing strategy
  • Understand global marketing consent rules across multiple regions and ensure compliance
  • Work closely within the brand and content marketing team to integrate marketing activity with email content plan

This is opportunity is for a someone who wants to advance their career in an exciting and innovative organisation, working as part of a large multifuntional marketing team.

If this sounds like the next step in your career, please apply today.............

Similar jobs to the above vacancy...

London
Negotiable How would you like to be part of the leading niche marketing agency...
Add To Shortlist
London
£30,000 - £45,000 Work for a leading, global media business with some fantastic benefits, in a newly created role...
Add To Shortlist

Back to Top

x
x