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Email Marketing Manager

£40000 - £50000 per annum
South London

A leading travel company, that has been established for 50 years, offering awe inspiring trips across 46 counties and 6 continents which range from quick breaks to epic adventures, has an exciting opportunity for an Email Marketing Manager.

The Email Marketing Manager will be responsible for planning, managing & implementing the global email marketing strategy. This is a hands-on role with full responsibility of the email channel.

The Role:

Reporting directly to the Head of Marketing and Strategy, this position is working in a highly positive and innovative environment within a large in house marketing team driving business growth and continued marketing leading success.

  • Create and implement the global email marketing strategy
  • Innovate to create continuous program enhancements
  • Increase average customer value by building loyalty to the brand
  • Build a valuable loyalty membership base
  • Ensure all CRM activity is reviewed and analysed, and that the results feed into and shape business strategies
  • Work with the Data and IT teams to ensure the technology is in place to deliver the strategy
  • Maximise engagement through the smart blend of data, technology, communications and content

The Candidate:

  • 4+ years email marketing experience (ideally B2C), including strategy development
  • Experience in creating email campaigns from concept through to copywriting and delivery, including testing & optimisation and reporting on results and demonstrating email campaign ROI
  • Experience creating and managing automated and triggered email journeys, with a drive to continuously improve engagement and retention rates
  • An understanding of customer segmentation and experience managing and analysing large quantities of customer data.
  • Experience working with global marketing teams across multiple regions, advising best practice and to develop Global marketing plans for sales, re-marketing, customer re-engagement and customer retention
  • A clear commercial focus and understanding of how email marketing fits into a broader marketing strategy
  • Understand global marketing consent rules across multiple regions and ensure compliance
  • Work closely within the brand and content marketing team to integrate marketing activity with email content plan

This is opportunity is for a someone who wants to advance their career in an exciting and innovative organisation, working as part of a large multifuntional marketing team.

If this sounds like the next step in your career, please apply today.............

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