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Email Marketing Specialist

£200 - £250 per day

This vacancy has now expired.

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A contract role tasked with leap-frogging forward the email team's technical ability and making some big differences in a short time.

Your role as the Email Marketing Specialist

Supporting the email team (specifically the Email Automation Specialist)

  • Manage the implementation and BAU roll of engaging content
  • Employing email best practise and improving deliverability (using 3rd party Return Path)
  • The refresh of our programmes and triggers - creative, strategy, targeting and relevancy
  • Implementation of new behaviour / lifecycle triggers
  • Maximising the value of our 3rd party relationships
  • Optimising our relationship and use of Responsys to ensure that best practice is followed and that the Company account receives key platform updates / is getting the most out of functionality and return on investment
  • Process optimisation to reduce the time taken up with BAU campaigns - template/module builds / engaging content etc.
  • Development of existing Y-Receipt emails, ensuring that these are best in class, are on brand and sit in line with BAU communications

Are you the one?

  • Solid technical background
  • Marketing background (ideally fashion retail)
  • Experience in the technical elements of email marketing
  • Very good experience of using Responsys and other email technology platforms
  • Good understanding of various email clients and browsers and development implications
  • Understanding of web analytics, customer databases and segmentation opportunities

Technical Skills

  • Extensive knowledge of HTML and CSS
  • Has experience using Responsys and other ESPs
  • Excellent knowledge of Excel and web analytics
  • Data literate and confident in understanding / designing data processes
  • SQL knowledge preferred but not essential & Experience with Dreamweaver and Photoshop

Apply now or get in touch for more information.

Connect with Alicia Richardson on Linked in / Call 0208 612 3818 for more information

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