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Email Specialist

1018517
Up to £23000 per annum
Staines
Permanent
Data, Research & Analytics
26/01/2018

An International media and technology company, requires a graduate to join their Digital team as an email specialist. This is a great role for someone keen to develop their technical skills in the Digital industry, within a well respected company

Responsibilities:

  • Using CRM tools, run queries to segment our global database effectively.
  • Create, test, schedule and deploy HTML emails to generate leads for Demand Generation campaigns.
  • Optimise HTML files to ensure cross-platform compatibility and, increase engagement and performance.
  • Implementing segmentation strategies - A/B Testing and MVT testing.
  • Compile lead reports for campaign executives.
  • Organise a weekly email calendar effectively and provide support on queries or technical difficulties.
  • Utilise Google Analytics for tracking email campaign web performance.
  • Provide monthly analysis of email metrics, KPI's and make recommendations based on trends
  • Carry out analysis on the data pool and highlight erroneous or incomplete data sets..
  • Deliver email stats to provide insightful analysis for business growth and development.

Person Specification:

  • 2.1 degree or above
  • passion for digital marketing
  • Good knowledge of HTML coding, CSS and JavaScript.
  • Experienced using Google Analytics and web performance tracking.
  • Analytical approach and able to solve problems proactively.l.
  • Excellent attention to detail.

for more information please apply to the role, or feel free to call me directly on 02076123976

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