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French speaking Senior CRM Executive

£35000 - £40000 per annum
Online Marketing

French Speaking Senior CRM Executive
Central London

How would you like to play a key part in developing and executing a CRM strategy offering optimised personal experiences?

This company thrives off the desire to deliver an impeccable online customer experience. Specialising in product personalisation, this company have become stand out leaders within their industry and offer their services across a wide range of European countries.

The Senior CRM Executive's role will be to deliver retention, customer loyalty and in-life campaigns to support the wider marketing team. The main functions of this role will include segmentation, personalisation and CRM strategy.

If you want to work within a open and honest working environment with regular opportunities to socialise, as well as be given the opportunity to contribute your own ideas to enhance the companies growth; this is your perfect opportunity.

The Role:
* Working with the Senior CRM Manager on end-to-end project for targeted campaign development and execution, including briefing, proofing, QC, offer code generation, execution and measurement
* Developing and optimising campaigns across the customer lifecycle, including acquisition, onboarding, retention, win-back and loyalty through collaborating with CRM, Brand, Trade, UX and Analytics teams
* Using your initiative and identifying opportunities to launch new campaigns, develop new content or offers for targeted segments to deliver incremental margin and improve customer experience
* Briefing data requirements and campaign workflows to ensure campaigns are built, developed and executed accurately in line with CRM contact strategy
* Ongoing reporting of campaign results to showcase successes, highlight challenges and enable continuous optimisation of CRM activity

The Candidate:
* With your experience in data driven CRM and retention activity, ideally across both digital and print
* Your strong experience with Data and Analytics will enable you to improve the effective work flow of the CRM system and contribute greatly to CRM strategies
* Your experience of working with multiple stakeholders, will allow you to or effectively with internal teams to deliver CRM campaign
* Working knowledge of HTML and CSS will give you the opportunity to build email templates
* Your experience testing and learning, so you're able to optimise campaigns, using your Ongoing reporting of campaign results to showcase successes, highlight challenges and enable continuous optimisation of CRM activity

If you enjoy working within a non-corporate, fast pace , big environment and want to add value to a European market leader apply now.
Any specific questions? Connect with Alicia Richardson on Linked in

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