Global Marketing Manager.

Global Marketing Manager | London (4 days/week)

A well-established, investor-backed global group with a significant international footprint is launching a new category-disrupting concept, backed by significant investment and genuine group-wide support.

This is a build-from-scratch role: a brand new position with no internal precedent, reporting into the Global CMO with a close working relationship with the CEO of this new venture. You'll be a team of one at the centre, backed by the group's wider internal resources, owning brand, content, paid media, PR and admissions-style conversion marketing centrally - while local teams in each market own their own channel execution and agency relationships.

The launch: Live from September 2027 across London and multiple other European markets, with further international launches planned shortly after. Budgets are substantial and vary by market (six figures per launch city), reflecting the scale of ambition behind this.

This is a genuinely hands-on, operational role - you'll be running paid social, search and programmatic directly, producing always-on content, owning PR and influencer relationships, and designing the end-to-end customer journey from first enquiry through to conversion. Not a "set strategy and hand it off" role, you'll be in the detail, executing centrally so every local market gets a stronger platform and a lighter operational load.

You'll be a strong fit if you:

• Have hands-on, proven experience running paid digital/performance campaigns directly (not just briefing an agency), ideally across multiple markets at once
• Bring broad marketing capability across brand, content, performance, PR and analytics - with sharp judgement on what actually moves the needle
• Have experience with CRM/marketing automation and lead-nurture or high-consideration purchase journeys
• Are commercially fluent, comfortable owning budget and cross-market KPI reporting
• Thrive in fast-moving, ambiguous, pre-launch environments, genuinely entrepreneurial, "no task too small," building something with no existing playbook
• Ideally have 5-8 years' experience marketing premium products or long-consideration, high-trust categories.

Industry background is open - what matters most is being a proven operator who can build a marketing engine from scratch and execute at pace across multiple markets simultaneously.

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