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Head Audience Development

£50000 - £55000 per annum
SEO, PPC/Biddable Media, Web Analytics

Head of Audience Development
£50-55K pa

Are you a Head of Audience Development looking to work for a world leading B2B media company based in central London?

This world leading media and publishing company are at the very forefront of their market space and are looking for a new Head of Audience Development. The role is focused driving audience acquisition and retention digitally to grow key business audiences. The Head of Audience Development reports into the Marketing Director and line manages a Digital Marketing Manager as well as having dotted lines to other keys departments within the wider marketing team. This is fantastic opportunity for an experienced Audience Development professional to work for a world leading media company in a highly collaborative marketing environment; working with multiple large brand names and helping to develop an extremely successful marketing team.

The Role:

* As the Head of Audience Development, you will profile business audiences, identifying target areas to grow based on company objectives and marketing analysis
* Setting audience growth goals and developing acquisitions and engagement strategy across all digital channels
* Setting up efficient processes for collecting data, managing data hygiene, segmentation, classification and enhancement
* Working with marketing teams offering effective campaign data from selection to analysis
* Establish centralised reporting to provide ongoing visibility on audience growth across website, email and current business data

The Candidate:

* Having prior and proven experience in a digital audience development and marketing analytics role is essential for this position
* With excellent experience in digital acquisition and engagement methods and a strong understanding of marketing methodologies
* Having database marketing platforms and marketing automation tools
* An analytical and strategic thinker comfortable setting strategy as they are executing work

If you are looking for a new role in digital audience development and looking to work for a world leading media company, then please apply now!

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