Job details

Location
London
Salary
£75000 - £85000 per annum
Job Type
Permanent
Ref
PR/026255_1617803465
Posted
15 days ago

Job details

Location
London
Salary
£75000 - £85000 per annum
Job Type
Permanent
Ref
PR/026255_1617803465
Posted
15 days ago

The Job:

To define, evolve and communicate the brand positioning of each of the individual digital destinations of the company, as well as the organisation itself, driving awareness, engagement and ultimately revenue.

Day to day:

  1. Define the brand positioning / brand proposition for each of our two launch Apps. How do they want to be seen, tone of voice and key pillars of focus for each as well as how that translates to different markets.
  2. Define a launch strategy for each app. What are the key channels we utilise to get maximum reach, impact and downloads. (We have a paid media team which will manage the execution, however we can dictate messaging and key initial activity).
  3. Develop a PR and wider marketing plan to ensure maximum awareness on an ongoing basis in different regions.
  4. Develop, engage and maintain a key influencer network to ensure continuous exposure and awareness for the app. Developing key initiatives to engage this network.
  5. Work with the brand partnerships team and the content team to help secure new brand partnerships, develop ideas and strategies which secure new brand partners and successfully activate them

Skills & Experience:

  • Experience of launching a new brand
  • Working on and securing new partnerships
  • KPIs - growth, analysis, performance etc
  • An interest in sports is ideal
  • Ideally worked for a start up environment previously