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Marketing Data Analyst

1028649
£100 - £120 per day
London
Contract
Data Analysis
08/07/2019

Role - Marketing Data Analyst
Contract Duration - 12 Months
Location - London
Start Date - Monday 15th July
Rate - £120 per day

Database Management

  • Support Field Marketing teams by cleaning and importing new lead data into CRM
  • Help marketers update event attendance or campaign responses in the database
  • Work with marketers when using a vendor, to ensure legal documents in place and that data is shared in safest way possible
  • De-duplicating data in the database
  • Ensuring 'opt-in to marketing' is logged for contacts and leads where appropriate
  • Unsubscribing customers from mailing lists
  • Ensuring validity of existing and new data, using data validation tools
  • Ad-hoc analysis of databases, e.g. age of leads analysis, consent grounds analysis
  • Building and maintaining data quality dashboards, to present to Management Leadership Team and sales and marketing teams the state of their market in the database
  • Help field marketers to build GDPR compliant marketing lists, also ensuring low bounce rate
  • Work with our vendor on cleaning tasks, both training and managing the team
  • Carry out a weekly data audit of contact and leads added to the database by other teams

Administration

  • Write, produce and send out the monthly Marketing Ops Newsletter
  • Organise and take notes during the weekly Marketing Ops team meetings
  • Help the team to coordinate weekly syncs with Global Marketing teams
  • Maintain and update the Marketing Ops Resource Centre (MORC)
  • Complete other ad-hoc tasks

Skills & Requirements

  • Advanced MS Excel (VLOOKUP, Pivot Tables, Macros)
  • Data Analysis
  • Reporting
  • Experience with CRM reporting
  • Salesforce Experience ESP
  • Well organised
  • Working to strict deadlines
  • Good communicator and confident can-do attitude

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