MARKETING DIRECTOR

Shoreditch, London | 4 Days Per Week in Office | Up to £150,000 + 30% Bonus + Benefits

Please note: This role is office-based four days per week in Shoreditch, London. Applicants must already have the unrestricted right to live and work in the UK as sponsorship isn't available.

This is not a traditional Marketing Director role.

We're exclusively representing a creator-led media and technology business that is looking to hire a Marketing Director to build and scale its marketing function.

The business operates at the intersection of creators, media, technology and community, helping influential individuals build audiences, develop products and create scalable businesses.

They're looking for a Marketing Director who thinks like a founder.

Someone who understands how markets are created, how audiences are built and how attention is converted into long-term commercial value.

This is a role for someone who enjoys building - creating the strategies, systems and infrastructure that allow brands, products and audiences to scale.

The Role

Building Growth Systems Across Creator-Led Businesses

You'll build the marketing engine behind a portfolio of creator-led brands, products and communities.

This is not about managing individual campaigns or channels.

You'll create repeatable growth systems that connect:

• Content
• Creators
• Platforms
• Communities
• Data
• Commercial opportunities

You'll understand what drives audience behaviour, how content travels and how successful marketing activity can become a repeatable playbook.

Whilst nobody can manufacture viral moments on demand, you'll create the frameworks and processes that maximise the opportunity for brands to capture attention and turn it into sustainable growth.

Finding Audiences & Creating Demand

You'll think commercially and entrepreneurially.

You'll understand markets, audiences and customer behaviour - identifying opportunities, defining positioning and creating strategies that generate demand.

You'll answer questions such as:

• Who is the audience?
• Where do they spend their attention?
• How do we reach them?
• What makes them engage?
• How do we turn attention into customers, communities and long-term value?

You'll work closely with senior leadership, creators and commercial teams to shape growth strategies across the business.

Developing Marketing Playbooks

You'll create the frameworks that allow each brand, product and creator partnership to grow.

You'll develop playbooks across:

• Audience acquisition
• Content distribution
• Platform strategy
• Launch planning
• Community growth
• Partnerships
• Retention
• First-party data

You'll ensure successful marketing activity creates learnings that can be applied repeatedly, building a stronger growth engine over time.

Turning Attention Into Owned Audiences

You'll understand that attention is only the beginning.

You'll build strategies that convert audiences into valuable long-term relationships through:

• Email
• Community
• Membership
• Events
• First-party data

Working closely with BI and analytics teams, you'll create insight loops that improve decision-making and identify the activities that drive sustainable growth.

Building the Marketing Function

You'll build and lead a high-performing marketing team.

You'll establish the standards, priorities and operating principles required to support a growing business.

You'll create a culture where teams understand:

• What to test
• What to scale
• What to stop
• Where to invest

You'll have the confidence to make difficult decisions and focus resources on the opportunities that create the greatest impact.

The Person We're Looking For

We're looking for an entrepreneurial marketing leader who has built something before.

You may come from:

• Creator-led businesses
• Media
• Entertainment
• Publishing
• Social-first brands
• High-growth consumer businesses
• Digital platforms
• Technology businesses

The title matters less than what you've built.

You'll have experience creating growth strategies, building audiences and developing systems that take brands, products or communities from one stage of growth to another.

You'll understand modern marketing is not simply about campaigns.

It's about:

• Creating demand
• Understanding audiences
• Building communities
• Using data intelligently
• Creating distribution advantages
• Turning attention into commercial value

You'll thrive here if you:

• Think like an entrepreneur, not just a marketer.
• Have built and scaled audiences, brands or products.
• Understand creators, platforms and modern media.
• Have developed repeatable growth systems.
• Balance brand building with commercial outcomes.
• Use data to improve decisions.
• Are comfortable operating with ambiguity.
• Enjoy building teams, processes and infrastructure.
• Want genuine ownership of outcomes.

This role probably isn't for you if:

• Your experience is mainly campaign delivery.
• You've managed channels without owning growth strategy.
• You've never built audiences or created demand.
• You need an established structure and process to succeed.
• Your background is purely brand marketing without measurable growth outcomes.

Why join?

This is an opportunity to shape the marketing strategy behind a fast-growing creator-led business operating at the intersection of media, technology and community.

You'll have the opportunity to build the systems, teams and strategies that define how the business scales.

For someone who thinks like a founder, understands audiences and enjoys creating growth engines, this represents a significant opportunity.

If you're a Marketing Director who has built audiences, created demand and understands how modern consumers engage with brands, we'd like to hear from you.

Max Tullis-Turner
Senior Consultant | Aspire

We Are Aspire Ltd are a Disability Confident Committed employer