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Media Analyst

1031608
Negotiable
London
Contract
Data Analysis
11/02/2020

Role - Media Analyst
Location - London
Duration - 3 Months
Start Date - ASAP

Key Responsibilities

  • Work closely with media and strategy teams to identify new opportunities to improve media performance through insight and analysis
  • Underpin the development of the audience strategy for future campaigns by pulling insight across paid owned and earned media, from previous campaigns and a multitude of different sources
  • Deliver campaign analysis from setup, in-campaign optimisation through to final analysis post campaign reporting at a cross-channel and cross-media level, lead insights delivery internally and externally
  • Lead digital campaign optimization feeding ideas and requirements into activation teams to improve rigour in our measurement approach and execution
  • Be the team expert on which behaviours, attitudes and signals are fundamental to the campaign success ultimately driving planning and execution efforts
  • Work with media and technology consulting teams to implement data-driven media campaigns

Key Skills/Requirements

  • Work closely with media and strategy teams to identify new opportunities to improve media performance through insight and analysis
  • Underpin the development of the audience strategy for future campaigns by pulling insight across paid owned and earned media, from previous campaigns and a multitude of different sources
  • Deliver campaign analysis from setup, in-campaign optimisation through to final analysis post campaign reporting at a cross-channel and cross-media level, lead insights delivery internally and externally
  • Lead digital campaign optimization feeding ideas and requirements into activation teams to improve rigour in our measurement approach and execution
  • Be the team expert on which behaviours, attitudes and signals are fundamental to the campaign success ultimately driving planning and execution efforts
  • Work with media and technology consulting teams to implement data-driven media campaigns
  • You will be a strong digital practitioner, with experience gained from within a media agency or digital specialist agency across many different channels such as display, programmatic media, search, video, social, CRM, affiliates and web analysis.

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