Performance Marketing Manager.
- Location: Minnesota US$80000 - US$85000 per annum + Benefits
Call us
+44 (0)203 787 4228
Job details
- Location
- Minnesota US$80000 - US$85000 per annum + Benefits
- Job Type
- Permanent
- Ref
- PR/028005_1633106577
- Posted
- over 2 years ago
Job details
- Location
- Minnesota US$80000 - US$85000 per annum + Benefits
- Job Type
- Permanent
- Ref
- PR/028005_1633106577
- Posted
- over 2 years ago
Performance Marketing Manager
Events Specialist
$80,000 - $85,000 Base Salary
United States - Remote
This is an opportunity to join the marketing team for a thought leadership-focused marketing services firm with a global presence. This company works with B2B Technology companies to provide them with healthy sales pipelines through custom events and online demand generation programs. As a performance marketer, you will be charged with building, managing and optimizing inbound campaigns that create a consistent flow of qualified prospects that the sales team can convert into new customers.
The Performance Marketing Manager Role will be responsible for:
- Collaborating with marketing team in India to create and run effective inbound marketing programs.
- Understanding the business, differentiators, use cases and buyer personas and incorporate that knowledge into effective inbound campaigns.
- Writing, editing and approving all copy that will appear in posts, ads or landing pages.
- Configuring and optimizing both paid and organic inbound campaigns in each relevant performance marketing channel including search and social.
- Being accountable for the prospect journey all the way to capturing and qualifying the lead information that we convert to a sales meeting.
- Running campaigns to a cost per acquisition benchmark.
- Knowing how each campaign is performing every day and have a plan for improving that performance.
The Performance Marketing Manager will possess the following:
- Bachelor's degree or equivalent working experience.
- 4-8 years of experience in performance marketing for a services or SaaS company.
- A detailed understanding of the implications of shifting data privacy regulations for how to collect data and target audiences.
- A willingness and ability to work across functions, departments and time zones (India) to execute programs.
- Understanding how to apply content marketing as an integral part of inbound performance marketing campaigns.
If this sounds like you, please click apply!
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