Job details

Location
London
£40000 - £50000 per annum
Job Type
Permanent
Ref
PR/028549_1642433126
Posted
about 2 years ago

Job details

Location
London
£40000 - £50000 per annum
Job Type
Permanent
Ref
PR/028549_1642433126
Posted
about 2 years ago

Are you a product marketing expert and are you looking to join a global media and information business?

This global information provider is looking for a new Product Marketing Manager to drive demand and usage for their products across the financial and professional services space, whilst acting as a critical bridge between the specialised marketing teams and the business functions.

You will benefit from working for a high-growth and super flexible business, listed as a FTSE 250 business on the London Stock Exchange. Everybody works a 4.5 day week, with half days every Fridays but you are paid for 5 days!

The Role

  • You will play a leading role in enabling their brands to achieve their revenue targets
  • Deliver annual and multi-year strategies to increase product engagement and loyalty, considering the customer experience across platforms and maintaining a holistic view on the product strategy and roadmap
  • Develop a thorough understanding of the customers, market and competition for each product
  • Create customer personas for each product and deploy to the marketing, sales and product teams
  • Map customer data (purchasing and engagement) and customer journeys across all touchpoints
  • Own and develop product branding and positioning, ensuring consistency with brand guidelines

The Candidate

  • Effective product marketing experience, ideally within the financial services or professional services industry
  • A proven track record of launching new products and delivering successful go-to-market strategies
  • Experience in data segmentation and analysis as well as customer/market research skills
  • Experience closely collaborating with sales and product/tech teams

We Are Aspire Ltd are a Disability Confident Commited employer

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