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Programmatic Audience/Data/Strategy Manager

1023979
£30000 - £35000 per annum
London
Permanent
Digital
12/11/2018

This vacancy has now expired.

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Programmatic Audience/Data/Strategy Manager

Salary: £30,000 - £35,000

Location: Central London

An award-winning and pioneering media agency is now looking for data savvy additions to join and become part of their continued success and growth. Based in a fantastic Central London location in an amazing set of offices, this organisation prides itself on being a true leader in their industry who provide the very best insights and strategic decision making to a vast array of prestigious clients, in this case you will be working with is he world's largest cosmetic company.

This is a fantastic opportunity for an analytical, data analysis professional, either from a research or media agency background, to take their next career step. As a company they are offering unparalleled training and development, in line with a highly competitive salary and benefits package.

The Role:

You will work with communications strategists to take target audiences and translate them into data points to reach the right people with the right content at the right time across digital media.
This will involve joining media via pixels or other means from different digital channels, utilizing different technologies such as Tag Managers, DMPs or the bespoke agency platform.
This role is to think data first and you will become the glue between strategy and execution. Operational excellence is the key to success

* Translate the target audience into activated data points:
* Work closely with Journey Designers to understand the audience definitions and map out how these can be rebuilt into digital signals. Driving a holistic audience first approach
* Join audience journeys across digital media channels. Be technical resource ensuring both targeting and measurement is executed flawlessly
* Harness 3rd party data where relevant and costed to augment and improved tactical campaign objectives
* Standardise definitions where necessary in order for them to be rebuilt in walled garden environments. Work with Journey Activation to have these implemented
* Explore the data opportunity beyond 1st party and 3rd party by looking at other signals available which could impact the campaign's performance
* Work with Data Directors to best utilise the tools, systems, and data for more effective campaign planning, and tactically deliver on the strategic output of the Data Directors
* Owning and leverage the client's technology stack to maximise data-informed delivery especially when a DMP or tag manager is available
* Manage and maintain client DMPs or tag management feeds for the deployment of data led campaign activity. This will include defining and creating segments, reporting on segment performance, setting up and executing via new partners, troubleshooting and managing inbound data feeds
* Use precision marketing tools to uncover deeper insights or reporting recommendations to provide more relevance to the client


The Candidate:
Media Experience is preferred, but not essential
You will have an analytical approach within a related university course or experience
Full training will be provided, where there is room to develop into either technical, data or programmatic opportunities in future.

No Visa Sponsorships.

https://www.linkedin.com/in/kamalaspire/

If you feel you have the appropriate experience and are interested in finding out more, then apply today!

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