Programmatic Audience Manager.

Programmatic Audience Manager
Salary: up to £50,000
Location: London

Are you presently working at a publisher, agency or technology brand with a specific focus on the use of a Data Management Platform? If so, read on!

A world-leading media owner and publisher is now looking for a candidate with Data Management Platform experience to join and become part of their plans for 2021. This role will see you focusing on the roll-out of the next stage of their ability to deliver relevant audiences to advertisers and advertising content to their readers and viewers, so it is an incredibly exciting time to be part of this business! Working with a Data Management Platform provider which this business has just signed their deal with, the successful candidate can expect to be involved in all stages of their programmatic development and their engagement with this product and their use of it. From taking the product and its data out to advertisers to show them the capability of the business to deliver highly relevant audiences, to working with data specialists to segment audiences and leverage 1st party data, this candidate with be key to all elements of this project. If you are looking for something where you will have strategic, commercial and programmatic delivery responsibilities, this is exactly the role that you have been looking for!

About the role:

* Building and scaling audiences using 1st party data using their Data Management Platform is absolutely key
* Testing and evaluating new Data Management Platform products and services and seeing how they will fit into the Programmatic delivery tech stack
* Making strategic and commercial recommendations to sales and commercial teams and showing them how they can drive revenue and advertiser engagement
* Taking data from the models produced and creating sales decks and pre-sales materials for sales teams to take out to advertisers to show the capability of the business to deliver audiences to advertisers

About you:

* Proven experience in programmatic advertising, specifically with the deployment and use of Data Management Platforms
* Demonstrable experience in creating audience profiles using programmatic data
* An enthusiasm for digital advertising and the ability to present products and services to advertisers and external and internal stakeholders
* A developed understanding of the key digital marketing channels and how they combine using 1st party audience data to create an overview of audiences and their behaviours

This is a fantastic opportunity for a programmatic specialist to join an exciting company. If interested, then please apply today!