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Retention and CRM Manager.

£250 - £300 per day
Online Marketing, ECRM & CRM, ECRM & CRM

This vacancy has now expired.

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Interim Retention & CRM Manager
£250-£300 per day ( 6 Months)
Central London
Would you like to deliver CRM Campaigns for one of the world's leading publishers?
This media publisher owns multiple ecommerce and publishing brands, they cater to a wide range of audiences and have won several newspaper awards including the British Press Award.
The CRM Retention Managers role will be to deliver retention, customer loyalty and in-life campaigns for all GNM recurring revenue products. The purpose on this role will be to focus on customer retention, upselling and cross-selling, targeting through exceptional multi-channel campaigns, which harness all customer research and insight.
If you want to have an opportunity to work with one of the UK's larges media publishers, and make a huge difference to the number of subscriptions, then look no further, this is your chance!
The Role:
* This will require you to work with Head of Retention & CRM Managers to understand the main factors and trigger points to minimise churn
* The Retention and CRM Manager will know how to develop, implement and deliver successful retention and in-life campaigns including renewals, upselling and loyalty building
* Developing relationships with planning and retention teams - building measurable customer journeys to increase the subscription rates
* Working with the Data Insight and planning teams, results you setting up measurable control groups to monitor trends
* Responsible for the delivery of in-life comms (primarily email Exact Target and DM), including on-boarding, weekly e-newsletters, win back and loyalty promotions to drive more readers and customers

The Candidate:
* With your experience in data driven CRM and retention activity, ideally across both digital and print
* Your experience with Google Analytics will enable you to improve the effective work flow of the CRM system
* Your experience of using Exact Target will allow you to use the current ESP system
* Working knowledge of HTML will give you the opportunity to edit email templates
* Your experience of Salesforce Marketing Cloud will allow you to flourish in using the current CRM system

This role is for an immediate start, if you are enjoy keeping up to date with current affairs apply now.
Any specific questions? Connect with Jenny Dunford on Linked in

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