Senior Digital Analyst.

Senior Digital Analyst

Salary: £40,000 - £48,000

Location: London + Remote working

A global leading broadcaster and media company is now looking to hire a Senior Digital Analyst. This varied and exciting role will focus on developing audience understanding and creating multi-channel campaigns to drive customer engagement .

Through optimisation of media campaigns effectiveness, you will be working closely with the wider media team to improve audience communication and loyalty, create stories, as well as making an impact on the overall business.

This role is offering fantastic career development, in line with a competitive salary in a sociable, high achieving and successful environment.

About the role

• Develop methods and creative strategies on how digital media data is used, working closely with a range of stakeholders to define KPIs for campaigns, measurement metrics and execution of digital media campaigns.
• Setting up tests and measuring effectiveness of paid digital campaigns, evaluating effectiveness of digital media campaigns including social media.
• Act as the main point of contact for digital media campaign analysis (with a focus on social media), managing data dashboards and evaluation tools, and using data to enhance contact selection, post campaign analysis, channel mix, content, journey mapping and analysis.
• Review audience profiles and segmentations to improve activation, retention and re-engagement, using actionable insights to aid in strategic business and campaign plans.

About you

• Strong experience in digital analytics and solid understanding digital media campaigns and the media sector in general.
• Proven working knowledge of digital media campaign evaluation (with a strong focus on social media), test set up and evaluation.
• Strong working knowledge of R or Python
• Excited by the chance to join a world leading organisation and help make a real impact on their data, digital media, and audience strategy.

Apply now to this fantastic opportunity to take the next step in your career.