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Senior Marketing Executive

£28000 - £30000 per annum
Online Marketing

This company are a leading media and publishing company. The company provides business intelligence and insight, delivering content and events as well as performance data to four key industry areas. Due to the growth of the marketing team they are now looking to bring in a new Senior Marketing Executive with multi-channel B2B marketing experience. This is a fantastic opportunity for a Senior Marketing Executive to join a fantastic company and work within a hugely successful marketing team; owning and running marketing campaign. If you are looking for your next role in B2B marketing, then this could be the role for you!

Your role:

* As the Marketing Executive you will plan, execute and measure marketing campaigns that promote client engagements, events, seminars and breakfast briefings through automated marketing campaign
* Supporting nurture programs using automation platforms you will regularly communication with clients and prospects
* Working with the wider team you will support other marketing activities such as PR, social media and website
* Managing membership relationships with key clients
* Developing and co-ordinating marketing activity across multiple channels including email, website, print, events and social media to drive lead generation, improve customer insight and sales conversion

The candidate:

* Having prior and proven experience working in a similar B2B marketing function with a focus on campaign delivery and client engagement
* Having experience in lead generation and nurturing with Salesforce and Pardot or similar automation platforms is essential for this position
* Your strong understanding of digital marketing and campaigns marketing will help you deliver effective campaigns for key clients
* Being technically literate and comfortable working with online technology and a desire to learn are essential for this position

If you're keen to take on an exciting challenge with a rewarding company, then apply now!

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