Social Media Manager - Luxury Hospitality

Location: Mayfair, London
Working Pattern: 5 days per week onsite
Salary: £45,000 per annum

The Opportunity

A leading luxury hospitality group, home to a portfolio of some of London's most recognised restaurants and dining destinations, is looking for a creative and highly organised Social Media Manager.

This is a hands-on role responsible for elevating the group's digital storytelling and strengthening the online presence of multiple restaurant brands across social media.

Working closely with Marketing, PR, restaurant General Managers, Chefs and Operations teams, you will create engaging content that reflects the personality, atmosphere and premium positioning of each venue.

Key Responsibilities

Social Media Strategy and Content Creation

• Develop and deliver a multi-brand social media strategy across Instagram and other relevant platforms.

• Plan, shoot and produce high-quality social content, including short-form videos, photography, Reels, behind-the-scenes content and campaign assets.

• Attend restaurant events, menu tastings, launches and activations to capture engaging live content.

• Develop creative storytelling around chefs, restaurant teams, seasonal menus, events and key brand moments.

• Generate and develop original content concepts in collaboration with internal creative and marketing teams.

• Ensure content remains relevant, engaging and aligned with current social media trends.

Channel and Community Management

• Manage social media accounts across a portfolio of luxury restaurant brands.

• Own and maintain the social media content calendar, ensuring consistent and relevant posting.

• Manage online communities by responding to comments, messages and audience engagement.

• Write polished and engaging captions that reflect the tone of voice of each individual brand.

• Ensure each restaurant's identity is represented accurately and consistently across all social channels.

Content Shoots and Production

• Work closely with operations and creative teams to support high-quality content shoots involving camera crews, chefs, front-of-house teams and external talent.

• Own the end-to-end creation of social content, from initial ideas and concept development through to filming, editing and final delivery.

• Collaborate with creative teams to workshop, shape and refine content concepts.

• Confidently capture content using an iPhone, professional accessories, lighting equipment and stabilisation tools such as gimbals.

• Edit content on mobile devices while also using professional editing software when required.

Analytics and Reporting

• Monitor and report on key social media metrics, including audience growth, reach, engagement and content performance.

• Use performance data to identify opportunities and improve future content.

• Monitor competitor activity, hospitality trends and emerging social media formats.

• Produce regular reports and present insights to senior stakeholders.

• Recommend content improvements based on audience behaviour and platform performance.

About You

• Proven experience working as a Social Media Manager, ideally within hospitality, luxury, lifestyle or premium consumer brands.

• Strong portfolio demonstrating high-quality content creation, short-form video and visual storytelling.

• Experience managing multiple brands or social media accounts simultaneously.

• Strong understanding of Instagram trends, algorithms and platform best practices.

• Confident shooting high-quality photo and video content using an iPhone.

• Experienced with mobile editing tools and familiar with professional editing software.

• Comfortable using basic lighting equipment, gimbals and other content creation accessories.

• Strong photography and videography skills, with a good understanding of composition, lighting and framing.

• Excellent copywriting skills with the ability to adapt tone of voice across different brands.

• Proven ability to develop and refine creative content ideas alongside wider creative teams.

• Confident working with chefs, senior stakeholders, restaurant teams and high-profile individuals.

• Highly organised, with the ability to manage several projects, deadlines and content calendars at once.

• Able to work onsite in Mayfair five days per week.

• Comfortable working occasional evenings and weekends to support events, launches, shoots and activations.

What's on Offer

• £45,000 annual salary.

• The opportunity to manage social media for a portfolio of established luxury hospitality brands.

• Access to restaurant events, launches, menu tastings and creative activations.

• The chance to work closely with chefs, creative teams and senior hospitality professionals.

• A highly creative role with ownership across strategy, content production, channel management and reporting.

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