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Subscription Marketing Executive

1034298
£35000 - £45000 per annum + excellent benefits
West End
Permanent
Event Marketing, Online Marketing, Marketing
16/06/2020

Subscriptions Marketing

£35-£45k

Permanent

Home-based until Sept then 3 days a week in London City office, 2 days from home

This fantastic opportunity comes to us through a leading reputable B2B event and publishing company. The role as Subscriptions Marketing Manager will see you join an industry-leading portfolio who deliver world-class telecoms and technology portfolio of events, publications, white papers, league tables, articles and special reports.

As Subscriptions Marketing Manager, you will be responsible for creating and implementing intuitive marketing campaigns to increase virtual events subscriptions and content subscriptions. You will do this through strategic CRM marketing, social media campaigns, paid advertising, content and website creation, PR and lead generation You will be keeping up to date with the latest digital and marketing trends. You will be analytical in your approach, and express key messaging creatively.

You will have the opportunity within the first year to create all marketing strategy once you are up and running and settled in the role.

This role will be home working until September then you will have the flexibility to work a few days from home and a couple of days in the office.

The Role

  • Implement efficient and intuitive marketing campaigns that generate and increase attendees to a portfolio of industry-leading events and subscriptions to a content driven portfolio of products
  • Effectively analyse campaign performance and trends to put forward new recommendations
  • Generate engaging copy for different marketing collateral to ensure the events are appropriately relayed to potential attendees and promoted to the target audience
  • Maintain and develop relationships with media partners to ensure collaboration

The Candidate

  • Knowledge of Hubspot, Microsoft Dynamics or Pardot and have also used Salesforce.
  • Experience marketing products with a POV between £1,000-10,000
  • Demonstrate excellent analytical skills to analyse performance data from the campaigns
  • Knowledge of digital marketing tools and techniques (ideally HubSpot but not essential)
  • Ability to multi-task and work to deadlines when working across different events and campaigns simultaneously
  • Outstanding communication skills to liaise confidently with different departments and stakeholders

If this role within a supportive and challenging environment sounds like the right opportunity for you, click the apply button now!

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