Subscriptions Marketing Manager.

Subscriptions Marketing Manager

The Company

-It's one of the largest publishers of newspapers in the United Kingdom, with multiple brands across the U.K., publishing online and in print with a vast overall monthly reach both online and in print.

-This role concerns working for a 35-strong company under the umbrella company, on three B2B titles.

-They have just moved to new offices in Holborn!

The Role

You will be reporting directly to the Product Director and working with the Product Team and Brand Heads! The main purpose of the role is to develop the effectiveness of the company's current multi-channel subscription offerings, with a focus on international growth of it's online only subscriptions.

Alongside leading and coordinating customer acquisition and retention activities, you will have business management responsibilities, offering you more responsibility and career progression.

The Candidate

Business management

• Know-how of contributing to annual business plans and quarterly product roadmaps. Also, ability to implement the approved business plan to achieve agreed upon targets.

• Experience of monitoring competitive activity and to recommend and enact appropriate action to achieve sustainable competitive advantage.

• Ability to manage trade fair attendance and partnerships.

• Willing to contribute to the wider development of the company in areas outside of the roles direct remit and to support the company's stated goals.

Subscription marketing

• Prepare an annual marketing plan containing clear strategic goals, quarterly action plans and performance benchmarks.

• Responsible for managing and implementing multi-channel subscriptions marketing, acquisition and retention activity to meet and exceed agreed targets across all defined metrics. In particular monthly new subscriber acquisition targets.

• Ability to manage email marketing and promo activities. In particular the development and testing of new email templates and the use of automated processes.

• Track record of managing subscriber acquisition journeys and touch points. Also, using testing to continually improve performance and tailor experience for specific audience groups.

It might also be nice to know that you may, in the ordinary course of your duties, accept invitations to relevant events and concerts, and accept travel and accommodation, CDs, books and similar gifts and/or favours (provided that acceptance will not prejudice business integrity and that these comply with the Newsquest Gift Register policy (see staff handbook for details)!

Submit your CV and give yourself the chance!

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