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Subscriptions Marketing Manager

£35000 - £40000 per annum
Online Marketing, ECRM & CRM, Marketing

Subscriptions Marketing Manager role
Media Owner
Central London
£35-40K + 20% OTE

Are you a subscriptions marketing executive with a background in B2B looking for a step up in your career. Then this could be a fantastic opportunity for you.
My client is a market leading media owner specialised in B2B content, subscriptions and events. Working within their business services team, you will be managing the growth of two flagship titles, that are leading brand titles within their industry sector.

The Role

As the Subscriptions Marketing Manager your role will be to drive customer numbers

* Drive subscriber acquisition, retention and engagement performance.
* Create campaigns that promote the brand.
* Coordinate activity across multiple channels including web, email, print, events and social media.
* Develop data builds, usage and analytics to increase effective targeting, response and conversion rates.
* Measure and review performance.
* Use customer insight and analysis to increase the effectiveness of campaigns.

The Person

To be successful you must demonstrate a high level of engagement and resilience. You need to be a marketer that can wear many hats and have high influence and understanding of the value of using multiple channels and platforms per campaign for maximum targeting and ROI.

* A proven track record in direct marketing, campaign management and digital marketing.
* Good understand of online audience's behaviour, needs and changing trends.
* Thorough knowledge and experience in print and digital subscription renewal cycles.
* Able to work to tight time frames
* Experience in managing strategic marketing plans and budgets.

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