VP of Marketing.
- Location: New York US$150000 - US$175000 per annum + Benefits
Call us
+44 (0)203 787 4228
Job details
- Location
- New York US$150000 - US$175000 per annum + Benefits
- Job Type
- Permanent
- Ref
- PR/027299_1627913352
- Posted
- over 2 years ago
Job details
- Location
- New York US$150000 - US$175000 per annum + Benefits
- Job Type
- Permanent
- Ref
- PR/027299_1627913352
- Posted
- over 2 years ago
VP of Marketing
Events Specialist
$150,000-$175,000 + Benefits
New York, New York
This is an opportunity to work with a leading company in the life-sciences conference space. They are looking for a VP of Marketing to join their NYC-based team to lead all direct, digital, and creative marketing initiatives for their in-person and virtual events throughout the US.
The VP of Marketing will be responsible for:
- Planning, managing and executing marketing plans
- Developing creative briefs for all paid media placements, lead the creative development process (working hand and hand with in-house creative team)
- Responsibility for all paid marketing efforts, including budgeting, vendor management, media buying, reporting, and all testing and optimization efforts
- Experimenting with a variety of organic and paid acquisition channels including content creation, PPC campaigns, partnerships, PR, social media, lead generation campaigns, email marketing, etc.
- Support the sales and operations team with communications that drive new prospects and deliver strong engagement, satisfaction, and retention
- Develop marketing tests and analytics/measurement plans
- Build KPIs/success metrics and manage results to inform recommendations and decision making
- Work collaboratively with vendors and internal partners to ensure successful execution of all marketing campaigns and tactics
- Write copy for marketing efforts
- Assist in the development of content marketing strategies and own development and management of a content calendar
- Continuously evaluate efforts to understand campaign and program effectiveness and opportunities to adjust strategies moving forward
The VP of Marketing will have the following skills and experience:
- 5+ years of marketing experience, ideally in events
- Expertise in a wide variety of marketing channels and systems
- Strong execution skills
- Be extremely well-organized and detail-oriented
- Strong copy writing capabilities
- Exceptional verbal and written communication skills
- Be smart and a quick learner who is comfortable in a fast-paced, high growth, entrepreneurial environment
- Strong problem-solving and project management skills
- An analytical mindset and always think about how data can help drive decision-making
- The ability to manage time and resources optimally
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