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Web Analyst

£45000 - £55000 per annum
Data & Analytics

Performance Analytics Principal Consultant
London, UK

Do you have a passion for media? Are you an analytical thinker? Are you interested in working with some of the biggest global brands? If yes, this might be the role for you.

The company:
This is an opportunity to work for an innovative agency with a network that consists of more than 7,000 employees. As part of one the world's leading media and communications services group, this exciting agency thrives to change the world through media. They are a globally-established company who invest heavily in their employees who enjoy working as part of a driven and successful team. This the key to their success. In this role, you'll provide marketing expertise to help clients understand and increase their marketing effectiveness and find new interesting opportunities for them to follow. They are looking for an analytical thinker who can cope calmly in a fast-paced, client demand driven environment to pull valuable insights and increase marketing ROI. You'll enjoy benefits such as away days, socials, annuals ski trips, sports clubs, flexible working options and much more.

The Role:
* Audit implementations of web analytics solutions, particularly Google Analytics, providing guidance for optimisation to client teams and developers alike
* Use web analytics skills and practices
* Evaluate current practices across the team, helping to ensure maximum data veracity and velocity, as well as process efficiency
* Troubleshoot campaign data issues across the channels and the digital marketing mix at large.
* Using multi-touch attribution technology and techniques, work with the client strategy teams to develop a fully integrated approach to channel management and planning
* Perform training sessions related to web analytics tools and practices to empower the team in their roles
* Support the wider Integrated Analytics team with the delivery of measurement frameworks.
* Help to establish measurement best practice for client onboarding and tracking

The candidate

* Experience implementing, customizing and debugging web analytics implementations, particularly Google Analytics
* Experience using web analytics tools, particularly Google Analytics, in a digital marketing agency/consultancy
* Experience implementing web analytics platforms via a tag management solution, particularly Google Tag Manager with a solid grasp of how the Data Layer works
* Advanced knowledge of Microsoft Excel.
* Client-facing experience, including presenting to groups

This is a fantastic opportunity for a passionate analytical thinker to join a forward thinking and successful agency.

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