​Our Chairman Paul interviews Shan Henderson about his role and the industry he works in.

Your Name, Job Title, Employer

Shan Henderson, Commercial Director, Media Services, Criteo

What does your role involve?

Bringing more agencies into the fold, using our technology to try new things

What’s the best thing about your job?

A great product that never stops getting better

How would you describe your career path?

Started in digital sales in 1997, then 10 years in agencies, jumped into mobile, started my own business, then into ad tech; generally upwards!

What is the biggest opportunity in the sector?

X-Device tracking and attribution

What is the biggest challenge facing the industry?


What advice would you give some wanting to enter the industry?

Listen, work hard, stay loyal, have fun

What is your favourite gadget?

My new Garmin running watch