Digital & CRM Manager.

Digital and CRM Manager

London

4 - 6 months

£300 - £350

My client is a market leading restaurant group with a fantastic reputation within the hospitality industry. The Digital and CRM Manager will be working with various brands within the group and will take ownership of their digital channels and CRM to maximise restaurant bookings, repeat visits, private dining bookings and gift card sales.

Key Responsibilities

• Develop and manage digital marketing plans across the group with proven ROI, working with head of marketing and senior marketing manager to support wider marketing strategy.

• Develop, implement and manage new customer acquisition strategies using a mix of digital marketing channels

• Supporting with input into the channel strategies to improve the use and efficiency of all our channels

• Manage the use of all digital marketing channels for the local media activity effectively, including budget allocation, attribution and supporting analytics

• Run paid social media advertising
• Be the lead in the digital marketing data and research. Analyse, monitor and report on online performance using data to provide analytical and insightful reports on a weekly basis

• To review and evaluate ROI from all activity and make recommendations for future enhancements to the strategy, creative approach, customisation, offer and targeting

• Monitor competitor activity and use good examples to suggest new test and learn opportunities

• Daily management of the digital agencies to monitor campaign performance and optimal targeting is achieved CRM

• Management of their ESP, optimising email campaigns through a test and learn approach and new product developments where possible

• Creation of the best in class on-boarding and lifecycle programmes for all brands.
• Develop in-depth knowledge and understanding of their data, customer behaviour and segmentation techniques.

• Driving data acquisition, retention, and enrichment strategies, working to database growth targets.

• Work closely with guest services team to ensure that customer journeys and website messaging are aligned, continuously improving with customer feedback and learnings.

• Daily management of their CRM agency to monitor performance of all campaigns, ensuring new projects are progressing and all audiences are refreshed for optimal targeting.

• Production of weekly and monthly performance reports with key insight and recommendations.

About you:

• Strong experience within a CRM and Digital role
• Knowledge of paid media, acquisition and retention strategies and lifecycle programmes
• Experience using CMS platforms, top-tier ESP and Google Analytics
• Reporting on web and CRM metrics
• SQL knowledge preferable
• Experienced in leading cross-functional teams and liaising with stakeholders, to deliver projects on time and in line with expectations.
• Data-driven individual with the ability to dig into large sets of data to interpret findings,analyse trends, recognize anomalies and build testing plans based on data
• Extensive experience designing tests across multiple media channels to assure interpretable and actionable results and overseeing complex executions

We Are Aspire Ltd are a Disability Confident Commited employer