Head of Marketing.

Regional Head of Marketing - UK | Education Sector

Location: Mayfair, London (Hybrid + Travel)
Salary: £Competitive + Generous Benefits
Type: Permanent | Full Time

Are you a commercially-savvy marketing leader who thrives in a fast-paced, purpose-driven environment? We're working with a leading international education group (client confidential) to find a Regional Head of Marketing to drive enrolment and growth across their portfolio of premium schools in the UK.

If you're a strategic thinker with sharp brand instincts, an eye for performance, and the people skills to navigate a complex stakeholder landscape - keep reading.

The Role

You'll be leading the UK region's marketing strategy - from messaging and campaign execution to CRM optimisation and brand performance. Reporting into the Global Head of Brand and working closely with the Regional CEO, Heads of School, Admissions, and a network of central marketing pros, this role is critical in shaping the voice and visibility of these schools.

You'll also oversee one FTE in the local team, and work cross-functionally across central and regional marketing functions to bring the strategy to life.

Key Responsibilities

• Develop and implement regional marketing plans focused on lead generation and student enrolment

• Build differentiated messaging and communication strategies for each school

• Own performance across media, PR, creative, CRM and digital channels

• Work closely with Heads of School and Admissions to improve conversion from enquiry to enrolment

• Regularly analyse marketing performance and optimise for ROI and retention

• Lead local PR efforts to enhance brand reputation

• Manage the regional marketing budget, including agency/vendor negotiations

• Support and collaborate with the global marketing and digital teams on group-wide initiatives

• Ensure marketing is aligned to customer insights, brand values, and commercial goals

About You

• A proactive, commercially-minded leader who thrives in complex matrix environments

• 10+ years in senior marketing roles - ideally in education, premium services, or multi-site consumer brands

• A proven track record in building integrated marketing strategies that drive measurable outcomes

• Comfortable working across CRM, digital, content, PR, and brand - with hands-on experience as well as strategic oversight

• A natural collaborator, confident engaging with senior leadership and local teams alike

• Strong analytical mindset - confident using data to guide decisions and optimise performance

• Resilient, agile, and ready to hit the ground running in a high-growth, high-expectation environment

What's on Offer

• A unique opportunity to lead marketing for a high-impact, mission-led organisation in the education sector

• Access to a global network of experienced marketers, creative resources, and leadership talent

• Competitive salary and a generous benefits package, including significant school fee discounts

• Regular travel across the UK region - and the chance to work from a stunning central London HQ

• A people-first culture that supports autonomy, innovation, and personal development

Interested?

Apply now or reach out directly for a confidential chat.

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