Marketing Manager.

Title: Subscription Marketing Manager
Focus: Outbound Marketing & Lead Generation
Compensation: $80-90K base, $120K OTE
Type: Full-time

Role Overview
The Subscription Marketing Manager drives growth for subscription-based products by increasing new member acquisition, engagement, and retention. This role focuses on outbound demand generation, digital campaigns, and lifecycle marketing, working closely with sales, creative, editorial, and operations teams to deliver revenue-impacting programs.

Key Responsibilities

• Plan, execute, and optimize targeted demand-generation and nurture campaigns to drive qualified subscription leads
• Develop strategies to engage and retain existing subscribers while expanding the user base
• Build and manage outbound marketing and social media campaigns, primarily on LinkedIn
• Create compelling marketing copy and campaign messaging in collaboration with cross-functional teams
• Maintain and improve CRM data, segmentation, and reporting to ensure accurate targeting and insights
• Analyze subscription and campaign performance to identify growth opportunities
• Support sponsorships, partner promotions, advertising, and event branding efforts

Additional Responsibilities

• Support marketing for other subscription products
• Assist with event promotion, coordination, and onsite support
• Identify new channels, partnerships, and events to expand reach

Qualifications

• Bachelor's degree
• 2-5 years of B2B marketing or SaaS experience
• Strong digital marketing, copywriting, and campaign management skills
• Experience generating and nurturing qualified leads
• Data-driven mindset with the ability to translate insights into action
• Familiarity with CRM, marketing automation, social media, and analytics tools
• Interest or exposure to financial services, investment banking, or private markets preferred
• Collaborative, entrepreneurial, and comfortable working in a fast-paced environment

Start Date: Immediate

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