Senior Marketing Executive / Manager.

Job Title: Senior Marketing Executive

Reporting to: Head of Intelligence Marketing

Location: London

Weekly hours: 42

Hybrid working: 3 days in the office and 2 days from home

About the Role:

Based in London, this role will sit within the intelligence marketing team. It's a senior position with a focus on attracting and retaining subscribers across all three of the group's brands.

About You:

• University educated.
• Minimum of 2 years' experience in a SaaS marketing role.
• Experience with CRM and marketing automation, Salesforce experience is a plus.
• Self-starter with the ability to build on existing processes and identify new opportunities.
• Comfortable working both independently and as part of a team.
• Highly results-driven with a desire to exceed expectations.
• Ability to manage multiple tasks simultaneously.
• Customer-focused with the ability to understand and communicate their needs.
• Quick learner with the ability to understand and promote our products and services.
• Proficient in analysing usage statistics to drive marketing strategies.
• Strong application of process with comfort in using and reporting on data from our CRM system (Salesforce).
• Enjoys challenges and is proactive in taking them on.

Main Responsibilities:

• Identify key target audiences and develop benefit-led, relevant email campaigns to attract and retain subscribers.
• Create social media marketing campaigns to spread awareness of our products and the solutions they provide.
• Ensure each brand's values, culture, and uniqueness are clearly articulated through email and social media campaigns.
• Help grow our database in areas identified as being a weakness by the database manager.
• Analyse all marketing campaigns and use insights to drive future campaigns.
• Provide regular reports and insights to the senior management team, highlighting key metrics, trends, and actionable recommendations.
• Collaborate with designers to create engaging artwork for websites, banners, adverts, and sales support materials.
• Stay up-to-date with the latest market developments to improve audience communication.
• Continuously innovate and share new ideas and tactics with the team to drive growth.
• Work closely with the CTO to continuously improve the user journey.
• Mentor junior team members to improve their marketing knowledge and skills.

What's in It for You:

• 25 days annual leave per year + all UK bank holidays (33 days off in total).
• Shutdown between Christmas and New Year, additional to your leave entitlement.
• Development and training opportunities.
• Flexible and hybrid working options.
• Support for employees going through menopause, transitioning, or experiencing extreme period pain.
• Salary sacrifice pension scheme with Royal London.
• Enhanced primary and secondary caregiver leave.
• Employee Assistance Program.
• Cycle to work scheme.
• Free gym access.
• Private health insurance with Vitality.
• Perks platform through our HRMS CharlieHR.
• Regular social activities arranged by our Culture Club.
• Free breakfast, snacks, and fruit in the office.