Audience Planning Lead.

Audience Planning Specialist
Salary: £40,000 - £65,000
Location: London (with remote working)

Are you a specialist at building audiences for clients, managing audience data and offering insight to client team? If so, I want to hear from you!

One of the UK's fastest-growing media planning and buying agencies is now looking for an Audience Planning Specialist.

This will involve working with a wide range of data, from client/first party to media and brand, ensuring that data-led insights inform strategic thinking.

Collaborative, sociable environment and a competitive salary and benefits package on offer.

About the role

• Working with client teams to turn client aims into audience plans. Pulling data from a variety of sources and collating them to create an audience targeting solution
• Looking at prior campaign performance and looking at what can be done to create better outcomes and more effective audience targeting strategies
• Coach by example; train and develop direct reports and inspire the wider planning community
• Working closely with the media activation teams to ensure that audience and campaign data is shared up and down the line to continually drive best practice and performance
• Assist with the learning and development of your team by sharing insight and best practice on the tools and products the team will use as well as data strategies

About you

• Ability to take raw data and turn into insights/activation, anticipating client needs and diligent attention to make sure they are met, on both a macro and micro scale.
• Ability to communicate clearly, translate needs from clients and colleagues into data exploration, contribute effectively to multiple projects in a fast-paced environment.
• Coach and developing talent at both immediate team and broader levels.
• Experience in producing engaging client-ready presentations, progressive and open-minded.

This is a fantastic opportunity to work for a leading media organisation and in a senior audience planning role. If interested, then please apply today!

David Mason | Senior Consultant at Aspire

LinkedIn: https://www.linkedin.com/in/dm1982/