Digital Marketing Executive.

Want to be part of a leading global schools group educating over 70,000 students across 83 schools in 23 countries?

The Role:

As a Digital Marketing Executive, you will be responsible for setting up, implementing and managing the digital marketing performance. The ideal candidate will have a big passion for digital technologies and all digital marketing channels. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. The role will be predominately Paid Search (PPC) to begin, before moving in to other channels.

Core Responsibilities:

• Implement digital marketing activities across a broad range of digital marketing channels (Paid search, social media, display, SEM)
• Launch optimised online adverts include but not limited to Google Adwords, MS Bing and Facebook.
• Assist to prepare and manage the digital marketing budget
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
• Assist the team in the development of the overall digital marketing strategy
• Assist to set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyse digital marketing analytics reports and share insights with the team to develop optimisation plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

The Candidate:

• Willing to work 5 days a week in an office environment
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with Google Adwords, SEO/SEM and B2C social media
• Knowledge of web analytics tools (e.g. Google Analytics)
• Analytical mindset, critical thinker and problem-solving skills
• Excellent communication and interpersonal skills
• Team player
• Good time-management skills
• BSc degree in Marketing, Digital technologies or relevant field desirable

For further information about this opportunity please send your CV and apply.

We Are Aspire Ltd are a Disability Confident Commited employer