Digital Performance Planner.

Digital Performance Planner

Media Agency

£300 a day

3 months +

Central London (Currently remote)

This is an opportunity to work at a well-known Media Agency on a large electrical FMCG brand. Due to the huge success of the team they have recently won further business from the client and so are looking for a Digital Performance Planner to come in and hit the ground running.

As Digital Performance Planner you will be responsible for creating multi-channel digital investment plans based on a bottom-up planning approach and making fluid adjustments to these throughout campaigns based on channel performance.

The role:

• Ensuring that the assigned performance marketing budget works as hard as possible to deliver against aligned KPI's.
• Acting as the primary point of contact with the client for all correspondence related to performance media for their respective brand remit.
• Driving the clients evolution in performance marketing
• Coordinating campaigns with channel specialists (buyers) spanning a variety of digital touchpoints including: social, programmatic, search, Amazon Advertising, Criteo Sponsored Products & YouTube.
• Working very closely with planning teams who oversee offline and awareness focused media, in doing so providing streamlined client servicing at all times.
• Delivering on a central measurement framework, with consistent cross media KPI, and looking at how to drive innovation through new data sources & technologies.
• Using the cross-channel performance dashboard in order to derive insights, strategic implications & testing hypotheses from the available data, to be aligned with the client and then rolled out across digital touchpoints.
• Working with channel specialists to design digital media performance plans to deliver on the clients performance KPI's
• Managing campaign activations with channel specialists to ensure KPI's are met or surpassed
• Analysing performance data to make fast changes to plans & provide strategic recommendations to the client to drive results further

About you:

• Hands-on experience managing one or more of these touchpoints; social, programmatic, search, Amazon Advertising
• Understanding of the role of performance marketing within the broader context of FMCG and offline media planning.
• Ideally agency side experience