Head of Sales - Travel events.

Job Title: Senior Sales Lead - Luxury Travel Events

Location: London, UK (Hybrid)
Salary: £50K base + bonus (OTE £70K+)
Start Date: ASAP

About the Role

A rare opportunity to join a purpose-driven, market-leading media and events business with a 70-year heritage in delivering high-impact, high-quality experiences in the travel industry. We're launching a brand-new, flagship Luxury Travel Meetings Event - a first-of-its-kind hosted buyer format connecting the world's top luxury travel suppliers with a handpicked audience of elite travel sellers and advisors.

We're looking for a Senior Sales Lead to own the commercial strategy and delivery of this new event. With strong backing, a respected brand, and a substantial contact base, the right person will be empowered to shape and scale this into a landmark annual experience for the luxury travel market.

You'll be leading from the front, driving revenue through meeting packages and sponsorship sales - with an immediate revenue target of £1 million in Year 1. You'll have full autonomy and support to build something meaningful - and fast.

Key Responsibilities

• Own and lead the commercial sales strategy for a new luxury travel meetings event

• Deliver £700K+ of the £1M revenue target across supplier bookings and sponsorship

• Secure participation from 90-100 luxury travel suppliers across sectors: cruise, aviation, DMCs, resorts, ski, tourism boards, etc.

• Sell to a highly competitive and discerning luxury market, where relationship, value, and credibility are key

• Work with marketing, editorial, and event teams to help design, shape, and scale the product

• Operate with full autonomy to lead commercial growth from the ground up

• Identify and close new business while nurturing key accounts (approx. 50% new business)

• Collaborate on hosted buyer strategy: 150 luxury travel agents qualified by transaction value

• Ensure commercial partners receive outstanding value and guaranteed meetings via AI-driven matchmaking platform

• Feed into event content and sponsorship activations with the wider luxury team

What We're Looking For

• Proven sales expertise in luxury travel events - ideally from ILTM, PURE, Connections, or similar hosted buyer format

• Ability to hit the ground running - we need a doer, not a learner

• Comfortable managing the full sales cycle, from pipeline to pitch to close

• Strong industry black book across the luxury travel landscape: aviation, hospitality, cruise, DMCs, tour operators, etc.

• Entrepreneurial mindset with desire to help shape and scale a premium event brand from scratch

• Experience selling meeting/exhibitor packages and sponsorship for B2B travel events

• High levels of credibility with senior travel execs - trusted, polished, consultative

• Resilient, target-driven, and self-motivated, with an eye for opportunity

• Excited by the luxury travel space and the doors it opens: events in Cannes, global luxury FAM trips, and more

Why Join?

• Shape and scale a landmark luxury event with real purpose behind it

• Access to a highly engaged luxury audience and an established brand legacy

• Join a business passionate about smarter, fairer, better travel

• Work with industry leaders with deep connections and years of expertise

• Travel perks and the opportunity to attend global luxury events

• Competitive base salary with uncapped commission and clear bonus targets

• Autonomy to lead with support from an experienced and passionate team

We Are Aspire Ltd are a Disability Confident Commited employer