Marketing Manager.
- Location: New York US$60000 - US$65000 per annum + bonus + benefits
Call us
+44 (0)203 787 4228
Job details
- Location
- New York US$60000 - US$65000 per annum + bonus + benefits
- Job Type
- Permanent
- Ref
- PR/028947_1638985936
- Posted
- over 2 years ago
Job details
- Location
- New York US$60000 - US$65000 per annum + bonus + benefits
- Job Type
- Permanent
- Ref
- PR/028947_1638985936
- Posted
- over 2 years ago
Marketing Manager
Financial Specialist
$60k-$65k Base + Bonus
New York, NY
Aspire have partnered with a leading company in the investment management space. A global brand who have recently experienced vast growth and are looking for a Marketing Manager to join the team and help execute campaigns across one of their largest portfolios. *Must have lead generation and ABM experience*
This role encompasses owning and running marketing campaigns using the latest marketing automation and CRM technology, social media, and digital marketing channels, to generate leads for new and existing business and drive user engagement. Reporting into this role is a Marketing Executive who is responsible for account-based marketing campaigns. Experience growing existing accounts via ABM strategies is preferred as the successful candidate will be responsible for oversight of this strategy and campaigns.
The Marketing Manager will be responsible for:
- Develop and execute lead generation strategies that drive awareness, engagement, and new wins across new and existing business.
- Management of Marketing Executive - supporting and overseeing the ABM strategy and campaign execution.
- Take a data-driven approach to customizing marketing assets and develop initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan.
- Create compelling, needs-based campaigns that clearly articulate the value of the brand.
- Develop customer data builds to increase effective targeting, response/conversion rates as well as supporting the ABM strategy.
- Use Pardot to deliver effective direct marketing email campaigns.
- Monitor customer metrics (sales, revenue, opens, clicks, etc.)
- Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.
The Marketing Manager will possess the following:
- B2B subscriptions marketing experience in a role with a focus on lead generation and ABM.
- Previous experience of close collaboration with a sales team
- An understanding of how marketing is used to drive leads and how that's measured
- Strong understanding of reporting on campaign effectiveness and customer engagement
- Excellent verbal and written communication skills
- Previous experience with Salesforce and Pardot would be an advantage
If this sounds like you, please click apply!
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