Performance Director.

Performance Director

Media Agency

London

3 months +

£350 - £400

A freelance opportunity has arisen in a Media Agency's Performance team! As Performance Director you will use your experience as a digital activation specialist to develop integrated performance approaches. Leveraging digital channels to help your clients deliver their brand and business objectives, and ensure the team works effectively & efficiently.

You will be leading the Paid Search, Paid Social, and Programmatic team across both eCommerce and branding. Supporting local performance team, as well as ownership of central activation when required. Your role will be to lead various workstreams across the channels, including innovation, measurement, annual planning, partner negotiations and management, and to lead those performance client relationships.

The role:

*As Performance Director you will be developing & implementing digital activation strategies against specified client objectives.

*Managing relationships with clients and colleagues as well as managing a team of specialists, working with them to ensure efficiency of output and quality of work.

*Responsible for ensuring delivery of performance media against client business objectives, from planning through to reporting.

*Making sure budget is optimised across all paid for digital media channels and that your client(s) are developing their digital program via robust testing.

*You will be seen as a leader in the performance team, overseeing output of the department for your clients

*This will include identifying issues and resolving or working with senior management to resolve any issues which may be impacting either our performance offering or client performance.

*Line managing and mentoring more junior members of the team

Your experience:

*You will need to have a solid understanding of the basic principles within all paid for digital channels (Display, Search, Social).

*You will need to have an understanding of the Ad-Tech ecosystem with a particular focus on delivery of creative message and tracking via an adserver

*An understanding of analytics platforms such as Google Analytics or Adobe Omniture

*Experience planning digital campaigns across paid for channels and an understanding of audience generation/selection (via 3rd parties) or collection (via adserver/pixel/DMP etc)

*Understanding of the role of publishers and/or technology platforms widely used across paid for digital media channels

*In depth understanding of KPI selection within paid for digital media channels

*Understanding of bid management platforms and how they can help optimise within channel

*Experience managing people and developing their careers through an in-depth learning program.

*Experience activating media and therefore an understanding of best practice across campaign setup, QA, reporting, insight generation and finance

*You will own the media plan for performance channels - challenging the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output

*Strong client leadership skills

*Agency side international experience, having a good degree of familiarity with local market nuances and vendors.

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