Senior Marketing Manager

Location: Desborough, Northamptonshire, 3 days in the office per week, potential for hybrid flexibility)

Work Hours: 8:30am - 5:30pm and early finish on Fridays!

Type: Full-time, Permanent

Salary: Competitive, dependent on experience + performance-based bonus (company performance)

Benefits: Private medical insurance, company pension, gym membership contribution, on-site parking

Travel: Some UK and international travel required

About the Role

We're a design-led, family-run brand supplying luxury handmade carpets and rugs to interior designers and retailers across the UK, Europe and beyond. We're known for craftsmanship, rich textures, and a genuine commitment to ethical production.

We're now looking for a Senior Marketing Manager to lead our growing marketing team and bring fresh energy to our digital and brand strategy. This is a hands-on, strategic role where you'll work closely with directors to drive our marketing calendar and ensure consistent brand representation across every touchpoint; digital, print, PR, and beyond.

Key Responsibilities

Digital Marketing & Social Media

• Plan and execute digital marketing campaigns aligned with business goals
• Oversee content creation and calendars in collaboration with our external digital agency
• Lead and grow email marketing campaigns via Microsoft Insights
• Monitor analytics, SEO, and paid media performance with a sharp eye on ROI
• Recommend improvements to digital performance and audience engagement

Website & Content Management

• Manage website content updates via CMS (in partnership with external developers)
• Write, edit and optimise product updates, blogs, and news content
• Continuously review site performance and enhance user experience
• Ensure the website remains up-to-date and fully SEO-optimised

Creative Content & Brand Assets

• Plan and attend photoshoots and video shoots; provide creative direction
• Maintain strong brand identity across all marketing materials and platforms
• Oversee storytelling across product launches, editorials, and campaigns

Product Launches, Sampling & POS

• Coordinate marketing for new product launches - from planning through to delivery
• Develop printed and digital assets including point-of-sale (POS) materials
• Ensure consistency across all customer-facing materials

Events & Exhibitions

• Organise and manage brand presence at UK and European trade shows
• Liaise with stand designers and suppliers; manage end-to-end logistics
• Represent the brand at industry events and support PR activation

Team Management & Collaboration

• Lead, support, and develop a small but highly capable in-house marketing team
• Ensure effective collaboration across sales, product, and showroom teams
• Maintain internal communication on marketing activities and milestones

Budgets & Reporting

• Plan and manage annual marketing budgets with director support
• Approve supplier costs and track spend vs budget
• Report on campaign ROI and evaluate spend efficiency

What We're Looking For

• Strong experience in digital marketing, SEO, email strategy, and analytics
• Proven copywriting and editing skills
• Confidence in leading creative campaigns, events, and product launches
• Excellent project management and stakeholder communication
• Competency in Microsoft Office, Insights, and Dynamics 365
• Previous team management experience
• Industry experience in design, interiors, or luxury brands is advantageous (but not essential)

This is a fantastic opportunity for a proactive, creative and commercially savvy marketer to step into a leadership role within a respected and growing brand. You'll have the autonomy to shape our marketing direction and work in a collaborative, design-focused environment.

To apply, please send your CV and a short cover letter explaining what draws you to this role and why you'd be a great fit. We're looking forward to hearing from you.

We Are Aspire Ltd are a Disability Confident Commited employer