Senior Product Marketing Manager.
- Location: London £55000 - £68000 per annum
Call us
+44 (0)203 787 4228
Job details
- Location
- London £55000 - £68000 per annum
- Job Type
- Permanent
- Ref
- PR/026364_1618931029
- Posted
- about 3 years ago
Job details
- Location
- London £55000 - £68000 per annum
- Job Type
- Permanent
- Ref
- PR/026364_1618931029
- Posted
- about 3 years ago
Job Title: Senior Product Marketing Manager
Salary: £58k-£68k
Location: London
The Job:
Sitting within the Marketing team, who are the story tellers for the business, responsible for value proposition development, marketing content creation, messaging, and inbound/outbound marketing for all business offerings across regions and client segments.
Responsibilities:
- Own and manage the product marketing strategy, go-to-market plan and execution for a growing fintech product portfolio, in collaboration with Demand Generation, MarTech, Content, Sales, and Product teams.
- In combination with senior leadership determine product marketing tools, needs and direction based on client feedback and industry benchmarks.
- Conduct market research and competitive analysis to support go-to-market activities, including pricing strategy, competitive value propositions, media channels, influencers
- Build and develop a team of product and solution marketing managers.
- Monitor and assess market and competitive trends, talent management trends and research, and customer needs.
- Own the creation and delivery of memorable sales and marketing tools throughout the portfolio lifecycle, such as pitch decks, one-sheets, competition guides, white papers, videos, integration guides and FAQs.
- Iterate and develop the value proposition and messaging for data offerings.
- Manage, measure, track, and report on metrics to evaluate campaign effectiveness and ROI.
Skills & Experience:
- 8+ years in a B2B marketing, preferably in financial services or Fintech.
- BA/BS degree or equivalent practical experience.
- Experience building impactful sales enablement programs that empower our teams to speak intelligently about our wide-ranging portfolio
- Experience with enterprise software or B2B technology required, preferably HubSpot or Pardot, and Salesforce.
- Considerable experience in influencing senior executives and driving consensus across multiple stakeholders with diverse priorities.
- Excellent written and verbal communication skills and ability to execute.
- Exceptional strategic thinking and problem-solving skills, as well as excellent written, verbal and presentation communication skills
- A global mindset: a recognition of and ability to adapt to audiences in multiple geographical regions.
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